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Apple began as a computer company in 1976. In the last decade, however, Apple has broadened into a really complex company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the governing market leader in music players. Also, Apple joined the phone industry in 2007 with the iPhon...
Apple began as a computer company in 1976. In the last decade, however, Apple has broadened into a really complex company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the governing market leader in music players. Also, Apple joined the phone industry in 2007 with the iPhone, which has also been widely flourishing.
Apple is a consumer goods company, and therefore assessing its value needs understanding its products and consumers. This could be so challenging since Apple vies with many different companies throughout the different industries it takes part in. However, one of the most unique things about Apple is that it has a very strong customer base. This is highly crucial in understanding Apple!
Apple Computer, Inc. shortened its name to simply Apple Inc. In 2007. In the CEO’s Macworld Expo keynote address, Steve Jobs explained that with their latest product mix consisting of the iPod and Apple TV as well as their Macintosh brand, Apple really was not just a computer company anymore. At the same address, Jobs disclosed a product that would change an industry in which Apple had never previously competed: the Apple iPhone.
The iPhone is a multi-media phone that makes practical and effective use o a multi-touch screen instead of a physical keyboard. The iPhone has a music player, a camera, text messaging, voice call and Internet services, such as web browsing and checking your email. The iPhone provides lots of other applications on the home page like Calendars, YouTube, Maps, iTunes store, and others. It also runs its own operating system, called the iPhone OS, which has a similar foundation as Mac OS X. What makes the iPhone so exceptional is that it manages to assimilate all of these features into a straightforward and simple to use handheld device.
Apple has joined the mobile phone market and has been extremely booming, merchandising almost 7 million iPhone 3G's in the fiscal year fourth quarter of 2008. This is greater than the number of Blackberry's sold by RIMM (the market leader) in the same period of time. Apple has already sold more than 13 million iPhone's, effortlessly exceeding their goal of 10 million. Another thing to know about Apple is that plenty of press is connected with their CEO, Steven P. Jobs. He is seen as the architect of a lot of Apple's astonishing products, and the reason for their success. His presentations at Apple's media events are "exhilarating" and radical. Given his adept image, his position and health as Apple's CEO ties into how investors value Apple.
The initial model of the iPhone became publicly available on June 29, 2007 in selected countries/market and then, the iPhone 3G became on hand the following year, July 11, 2008. Apple announced the iPhone 3GS on June 8, 2009, together with plans to release it later in June, July, and August, starting with the U.S., Canada and major European countries on June 19. This 12-month iteration cycle has not ceased with the iPhone 4 model arriving in the same fashion in 2010, a Verizon model was released in February 2011, and a Sprint model in October 2011, shortly after Jobs' death.
The first iPhone turned out marketing over 6 million units in its initial year on four carriers in four countries. Today, iPhone sells hundreds of millions a year on almost all carrier in nearly every country. It's also been followed up by Apple TV and Apple Watch, iPad, Aipods, HomeKit and HeathKit, CarPlay and AirPlay, and, soon, HomePod. And, with iPhone X, we have seen the beginning of what's next.