Sony Mobile is an entirely owned subsidiary of Tokyo-based Sony Corporation, a major global innovator of communications, video, game, audio, key device and information technology products for both the consumer and professional markets. With its computer entertainment, online businesses, music and pictures , Sony is uniquely positioned to be the ...
Sony Mobile is an entirely owned subsidiary of Tokyo-based Sony Corporation, a major global innovator of communications, video, game, audio, key device and information technology products for both the consumer and professional markets. With its computer entertainment, online businesses, music and pictures , Sony is uniquely positioned to be the prime electronics and entertainment company in the world.
Looking back at its history, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) formed as a small company with capital of just 190,000 yen and roughly 20 employees in 1946. Founder Masaru Ibuka voiced the aim of setting up the company was to "establish an ideal factory that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Sony embarked into a joint venture with Swedish telecommunications company Ericsson in 2001, forming Sony Ericsson. Initial sales were difficult, and the company posted losses in 2001 and 2002. However, SMC attained a profit in 2003. Sony Ericsson distinguished itself with multimedia-capable mobile phones, which introduced features such as cameras - these were uncommon for the time.
Despite their innovations, SMC faced utmost rivalry from Apple's iPhone, released in 2007. From 2008 to 2010, in the middle of a global recession, SMC reduced its workforce by several thousand. Sony acquires Ericsson's share of the venture in 2012 for over US$1 billion and in 2009, SMC was the fourth-largest mobile phone manufacturer in the world. Sony Mobile Communications now concentrates solely on the smartphone market under the Xperia name. Few years later, Sony released Xperia Z5 Premium in Canada following US and Europe in 2015.
Through its Xperia smartphone and tablet portfolio, Sony Mobile delivers the finest of Sony technology, superior content and services, and smooth connectivity to Sony’s world of networked entertainment experiences. With the Xperia smartphone series at its center, Sony has been giving revolutionary experiences to consumers with advanced cameras, music, videos, and a lot more.
Xperia products combine stand-out design and fantastic entertainment technology with the mighty performance consumers would expect from a Sony smartphone and tablet. They let consumers watch, listen, create and play all within the world of Sony: via the Sony Entertainment Network, Xperia users can catch Hollywood blockbusters on Video Unlimited, stream music from a catalogue of millions of songs on Music Unlimited and have fun with games from PlayStation Mobile. And with easy connectivity consumers can share their entertainment across devices and screens.
Stepping up to rolling out Xperia smart-products and smartphone accessories that go after new ways of communicating, Sony Mobile Communications Inc. also engages in B2B businesses that utilize IoT to combine devices with services. In the meantime, as Sony Group's Internet service provider, Sony Network Communications provides the So-net Internet access service.
Moreover, in response to the varying communication needs, Sony offers the ultra-fast NURO Hikari network and nuromobile to boot—a mobile service that desire simplicity. Sony's intent will go on to be the provision of services that give joy and entertainment along with peace of mind.